Chick flick is a slang term for the film genre dealing mainly with love and romance which is targeted to a female audience. It can be specifically defined as a genre in which a woman is the protagonist. Although many types of films may be directed toward the female gender, "chick flick" is typically used only in reference to films that contain emotion or themes that are relationship-based (although not necessarily romantic as films may focus on parent-child or friend relationships). Chick flicks often are released en masse around Valentine's Day. The equivalent for male audiences is the Guy-cry film. Feminists such as Gloria Steinem have objected to terms such as "chick flick" and the related term "chick lit" and a film critic has called the term "chick flick" derogatory.
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