Hustler is a monthly pornographic magazine published in the United States. It was first published in 1974 by Larry Flynt. It was a step forward from the Hustler Newsletter, which was cheap advertising for his strip club businesses at the time. The magazine grew from a shaky start to a peak circulation of around 3 million; it has since dropped to approximately 500,000. It shows explicit views of the female genitalia, becoming one of the first major US-based magazines to do so, in contrast with relatively modest publications like Playboy.
Today, Hustler is still considered more explicit (and more self-consciously lowbrow) than such well-known competitors as Playboy and Penthouse. It frequently depicts hardcore themes, such as the use of sex toys, penetration and group sex.
Larry Flynt Publications also licenses Hustler brand to the Hustler Casino in Gardena, California which is owned directly by Larry Flynt as an individual through his holding company El Dorado Enterprises, the Hustler Club chain of bars and clubs, and Hustler store chain that sells adult-oriented videos, cIothing, magazines and sex toys. The chain's flagship store is on Sunset Boulevard in West Hollywood.
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